More Local Traffic... Without Ads

Rank Organically On Google

Local SEO in Fayetteville AR

More Digital Traffic = More Customers

A website with no organic traffic is like having a storefront showroom but only letting people come in by appointment. The only time people see what you have to offer is when you invite them.

In addition, as a service-based business, if you are not in Google maps you might as well not exist. Failing to give attention to this free digital asset is like wrapping up potential leads and then gifting them to your competition.

How Local SEO Can Help You Grow

More Traffic

For a website, low traffic is a liability. Neglecting SEO costs many service-based businesses hundreds to thousands per month. If it doesn't rank, no one is going to see it. SEO done right gets more eyes on your business.

More Leads

Traffic is important, but if none of that traffic is converting (calling) then what are we doing!? You've got to rank for the right keywords, not just any keyword. When you rank for buyer intent keywords more calls come in.

100% Exclusivity

Instead of having to share leads with lead broker services, when your website ranks for the right keywords all the leads are exclusive to you. In addition, I only work with one industry per service area. 100% exclusivity on both ends!

More Calls

For a Service-based business your GMB is the gateway to more calls. The higher your rank the faster people see your info. Then they trust you because you are on top and completely relevant to what they are searching for.

More Authority

When people are looking for local services there is no better authority than to show up on top of Google Maps. It proves to your potential customers that you are real, serious, and in the neighborhood.

More Proof

Reviews are a huge part of a Google My Business listing. And like it or not they are hear to stay. But, if you are providing serious value to your customers it's a great system to prove it to anyone else looking for your services.

What is Local SEO?

Rank Higher in Search Engines for People in Your Town

SEO stands for Search Engine Optimization. In layman’s words, the process of improving digital assets (i.e. websites, Google My Business (GMB) listings, Facebook Pages, etc) for the purpose of ranking higher against other digital assets in a search engine such as Google.

Local SEO focuses on ranking these digital assets in cities, towns, and neighborhoods in close proximity to the location of the business. The purpose of this is to get more local foot traffic and calls to grow the business. 

The objective is to be found online for search terms that are related to yours products and services.

GMB and Local SEO Service in Fayeteville Arkansas
Local SEO Fayetteville AR

What is a GMB Listing?

Your Digital Store Front for Your Real Neighbors

A Google My Business (GMB) listing is your digital storefront on Google maps. It allows people to find local businesses, see where they are located, read descriptions of their services, get access to other links for information (such as a website), rate the service, and contact them directly. 

Think of it as a yellow page listing that is based off a map instead of alphabetically by industry…and you don’t have to pay for it! 

It is becoming Google’s social media outlet for local businesses.

Four Reason to Have a GMB

Location – Just like a physical storefront, location plays a huge factor to the success of a digital storefront. In the case of Google map listings, they show ABOVE the organic website listings. Considering that the rate of clicks drops the further down someone scrolls then you want to be as high as you can. Now you know why Google puts Pay Per Click ads at the very top. They are in this to make money too…

But at the end of the day, Google is trying to improve the experience for their users. This means they want to get the right information to the user as quickly as possible. For local businesses the maps listings become the most relevant.

Authority – This is a double edged sword, but it’s not going away so you have to embrace it. Reviews equal authority. The more positive reviews you have the more perceived authority you have. But, negative reviews diminish your authority. Overall it’s a system to keep service-based businesses performing at a high level. Yes, there is some controversy regarding the ethical use of review generation, but again, it’s not going away and you’ve got to learn to play the game. In any case, it is a fairly quick and easy way to validate your expertise and build trust with potential customers.

 

Cost to Own – It’s free! Literally it is free to have a GMB listing. Google charges you nothing. They want you to have a listing so they can provide the best service for their users so more people use their map app instead of another map app. Considering the location you can occupy on a Google search page and that is free to own, it’s a no brainer.

 

New Business – Your GMB listing provides the information and authority necessary to contact you without ever seeing your website. Many leads come directly from the GMB listing without even a glance of the website. People want solutions and they want them now. For a service-based business the GMB listing can be a huge resource for new business – which, correct me if I’m wrong, is why you are here in the first place.

Wait! If I Have a GMB, Why Have a Website?

Websites and GMBs Compliment One Another

Influence Ranking – Everything about your business on the internet is connected…or at least should be! Connecting your website has direct influence in the ranking of your GMB listing. When Google can see that your GMB listing is connected to your website they are able to draw more information and data to ensure they are getting the right information to their users. The more information you can provide to Google the better. Thus, it is an essential step in optimizing your GMB listing.

In addition, many SEO services have reported that they see a direct correlation with the organic ranking of a website and the ranking of the GMB listing. So, the better your website ranks (because of the content and authority it has built) then typically the better the GMB listing ranks. Building a GMB listing would be one of the first things I would do when launching a service-based business, but neglecting to connect an optimized website would be a bad business move for search result rankings.

Website SEO in Fayetteville AR
Rank Higher in Local Searches in Fayetteville Arkansas

Why Should I Invest in Local SEO?

Own More than a Digital Brochure

Frankly, if a website is not ranked on the first page of Google then typically the only time it gets seen is through referrals or perhaps social media links. That means your website becomes a glorified digital brochure. And like it or not, the majority of people now find business online and the internet is not going anywhere.

When your website is optimized to produce organic traffic based off of search intent (people are actively looking for what you offer), that is where the magic happens, and Google Godmother turns your digital brochure (a pumpkin) into a functioning business (a six horse carriage that will get you to the ball!)

When Should I Implement Local SEO?

The Longer You Wait the More Missed Opportunities

When’s the best time to plant a tree? 20 years ago… If you are not currently implementing SEO strategies then you are already behind. So, the next best time to implement is now.

If you don’t have a GMB listing. Now is the time. If you have one, but it’s not bringing you any revenue, then now is the time. The longer you wait the further ahead the competition gets. And the further you are behind the fewer opportunities you will have to serve.

Start Local SEO in Fayetteville AR

"Can I Do Local SEO?"

Save the Headache... and the Heartache

You could…but, it will take hours out of your week if you have an idea of what and when to do it and even more hours if you are trying to figure it out. And not to mention the cost of the proper tools to use to do it right and efficiently.

Consistent effort is critical. Google wants to see consistent effort and updates to ensure that you are active and engaged. You can’t set up SEO and be done. It takes consistent effort to show Google that you are alive and are trying to improve the experience for searchers.

Who Can Build and Rank a GMB?

You Can Build One! – Honestly, Google is trying to make it as easy as possible to create a GMB listing. They provide great step by step guidance to walk you through the process. If you can spare some extra time during the week then give it a go. If you don’t rank then let me know.

Ranking – I’ll be happy to create and optimize your GMB listing based off keyword research and competitor insights. Then we can create a game plan for consistent posting and review generation to keep you active and improve your rankings. 

Think of it as a yellow page listing that is based off a map instead of alphabetically by industry…and you don’t have to pay for it! 

It is becoming Google’s social media outlet for local businesses.

How Do You Actually "Do" SEO?

I know you are not here to learn how to do SEO. But a basic understanding will keep me honest! In a nutshell, here are the SEO cogs that have to be moved to rank higher: On-Page SEO, Off-Page SEO, and Technical SEO

How Do You Rank a GMB?

This may be too much info, but a basic understanding will keep me honest! In a nutshell, here are the GMB factors that play a role in ranking higher.

Are Your Digital Assets Making You Money?

If you’re in Fayetteville or NWA then look no further! However, I only work with serviced-based businesses and will only serve one niche per service area to provide 100% exclusivity. Just hit me up to find out if your niche is available.

Before you take any steps to fix your website and GMB through SEO
you need to know what is right and what is wrong.

I’ll walk you through your digital assets via a screen-cast
and show you exactly what needs to be done.

What do you have to lose?